"Thinking pink in architecture" – survey on perception and preferences of pink color by architecture students from the "millennial generation"
Authors:
- Justyna Tarajko-Kowalska
Abstract
The article's primary goal is to present the author's online survey results. The study aimed to investigate what architecture students think about pink-colored buildings and if the popularity of so-called "millennial pink" affected their current perceptions and general preferences of that color. The study showed that the color pink is no longer stereotypically perceived by the students and that it is treated in the same way as any other hue in architecture. Pink was usually appreciated and positively assessed, especially in the buildings where it was consistent with the function and architectural style of the object. As the survey shows no prejudice behind pink, thus the young generation of architects could usher in a new era of pink in architecture. It is, however, difficult to state unequivocally if the popularity of "millennial pink" played a significant role in this change in pink's identity. Although the survey participants were limited only to architecture students from just one University, the results may contribute to a broader discussion on the role and future of pink color in architecture.
- Record ID
- CUT7eb626adb4084e8db059853585b13250
- Publication categories
- ; ;
- Author
- Pages
- 203-211
- Other elements of collation
- fot.; tab.; Bibliografia (na s.) - 211; Oznaczenie streszczenia - Abstr.
- Substantive notes
- Miejsce wyd. wg miejsca konf.
- Appendix A [4 pliki pdf]: Detailed results of the study can be found at https://drive.google.com/drive/folders/1GbNGLjwP8wwS5rAg0d57zwTo7jjN3gL?usp=sharing
- Book
- Proceedings of the International Colour Association (AIC) Conference 2022 "Sensing Colour", June 13-16, 2022, Proceedings of the International Colour Association, 2022, [Toronto], International Colour Association (AIC), ISBN 978-0-6484724-4-5
- Keywords in English
- pink, millennial pink, color in architecture, color preferences
- URL
- https://aic-color.org/publications-proceedings Opening in a new tab
- Language
- eng (en) English
- License
- Score (nominal)
- 5
- Score source
- publisherList
- Score
- Uniform Resource Identifier
- https://cris.pk.edu.pl/info/article/CUT7eb626adb4084e8db059853585b13250/
- URN
urn:pkr-prod:CUT7eb626adb4084e8db059853585b13250
* presented citation count is obtained through Internet information analysis, and it is close to the number calculated by the Publish or PerishOpening in a new tab system.